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Improve
your customer relations management by first mapping your
business. Capture best practices, define and improve processes and develop a
sophisticated spec sheet for your customer as well as supplier.
Align your supply chain processes.
In order to develop an effective CRM system an organization must design,
develop and maintain customer relations management processes that will make
customer relations focus systemic within the organization.
Our approach:
First, the potential customers and customers must be identified
Second, must know
the customer
Third, must
understand and connect to the customers and the customer's organization
Forth, must act and serve your customers by producing
and delivering exactly the information, products, and services that they
need
Fifth, must measure and monitor all interactions with
customers
Sixth, must
always follow up with customers in order to assure current satisfaction and
determine future needs and to keep the customer relationship strong
Identify and Know your
customers
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Customers can be segmented in
many ways (see attachment) and levels
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Each level can be given the
customized attention that deserves
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Customer interests can be
expressed, tracked, and used to eventually develop trends for future
marketing purposes
Understand and connect (CRM) to
your customers by directly or indirectly communicating using,
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Direct meetings
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Surveys
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Customer focus groups
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Third party
Must also understand that contacting the customer
will have its implications such as the customer will expect action and
results (improvements)
Serve your customers
- Manage and use the knowledge of your customer's
requirements, needs, and expectations
- Provide the customer with the all information
needed to make decisions
Measure and monitor
- Develop and use customer driven measurements
- Analyze and Manage Gaps
- Maintain gains
Nurture the customer
- Always follow up
- Always act
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